/ Brand Concept /
/ Identité visuelle /
Fresh is a fictional visual identity project. It aims to create the visual identity for Lyon’s first independent sober bar, a bright, stylish space where people can rediscover socializing without alcohol.
For this assignment, the expected deliverables were digital in nature, comprising a concept, a comprehensive visual identity, and various adaptations.
The project was carried out individually, using a precise backward schedule established at the outset.
Guide Lines
Couleurs
Typographies
Logotype
Déclinaison
